Chinelas by Michelle is an Australian owned brand, and all design and development is done in Sydney, Australia! The brand was created to solve the problem of getting women home comfortably and safely after wearing high heel shoes - and still look great!

Michelle's background was in fashion product development (Liquid Culture 2004, Lonsdale London 2006, Cooee Brands 2007) and Industrial Design (University of Technology Sydney 2003). Working in the fashion industry was a fantastic lead-up to the creation of Chung Creative Group P/L, to solve problems through innovation and create products to fulfill the market's needs.

Chung Creative Group P/L was created to help design entrepreneurs bring ideas from concept through development, manufacturing to the consumer.

Read Michelle's blog on how she started the Chinelas by Michelle brand - an insight into the process of developing this unique product, and hopefully inspire other budding design entrepreneurs! Make sure you leave a comment and feedback!

Or check out the interviews and media about Chinelas by Michelle and see why it's the hottest thing this summer!